Most of us have been conditioned to believe that if we go to school, get a good education and a job with a big company, we will be set for life. Although that worked during the “Industrial Age”, our economy has changed dramatically.
We now are in what is referred to as the “Information Age”. The same beliefs that worked well during the Industrial Age no longer hold true. We now have an economy that is driven by information, technology and service.
In the last ten years the western world has seen a tremendous surge in the number of people either working from home or starting home based businesses. Many large corporations are even encouraging employees to do this … it’s a convenience that is fueled both by technology and changing social trends … and because of technology, small home-based businesses have the same reach and capabilities as their larger competitors.
Studies now show that literally millions of people worldwide have successful and stable home-based businesses and that number grows each year. Amazingly, people who already have jobs or other careers start many of these home-based businesses.
For the average person, a home based business is the “bridge” between the hectic big cities and the slow paced, sometimes remote, family-oriented small towns. During the Industrial Age people believed that it was necessary to live in metropolitan areas next to big corporate employers. This is no longer true, thanks to personal computers, the Internet, increasing phone systems, fax machines, and satellite systems.